loufOpen the beta
Now in beta · New York

Things you haven’t heard of yet.

Louf finds pieces from small, independent brands that match your taste. Clothes, home, kitchen, scent. When something’s right, you buy it straight from the brand.

Or look around the beta first
35independent brands
925pieces, refreshed from each brand’s own store
0paid placements in your feed

How it works

  1. 1
    Tap what you like

    Pick five things from a grid. It takes about a minute, and there are no wrong answers.

  2. 2
    Get a feed that fits

    Louf shows you pieces from brands you probably don’t know yet, each with a short note on why it’s there.

  3. 3
    Buy from the brand

    Save what you like, then check out on the brand’s own site. Louf never sells you anything itself.

Rowing Blazers Paddington Sherpa Throw Blanket Navy
Louf’s note

Deep-pile sherpa printed with Paddington, from Rowing Blazers’ collab. Unapologetically fun on the couch.

Rowing Blazers Paddington Sherpa Throw Blanket Navy · $198

Brands you’ll find

Aimé Leon DoreAreawareBoy SmellsBrightlandClare V.CraighillCuyanaD.S. & DurgaDiaspora Co.District VisionEast ForkFellowFishwifeFly By JingFrescobol CariocaGarrett LeightGhiaGrazaGreat JonesHawkins New YorkHeath CeramicsJungmavenMaison Louis MarieMansur GavrielMaterialNécessaireNoahOur PlaceOuterknownReigning ChampRowing BlazersSaturdays NYCSchoolhouseSnow PeakSophie Buhai

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